FVR / Design

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How Design Thinking helps

Design thinking help to create better products. This article is focus on how to create a Digital Identity based on the effects of priming and demonstrate that people are susceptible to such suggestions. Suggestions alters perception, shape cognition (thinking process) and form beliefs in people actions or behaviours.


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Feed The User: Levers And Methods For Lead And Customer Nurturing

Nourish, nurture, to help, to grow: it is the goal of many campaigns in the field of digital or not, but there's more. Because if we have very clear where we want to - get conversions, stimulating action, achieving results in short, in terms of quantity and quality - it is crucial to understand what tools to use and what topics proposed.


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VIEW Conference

I’m was one of the Masterclass Teacher at the VIEW Conference. VIEW Conference is the premiere international event in Italy on Computer Graphics, Interactive Techniques, Digital Cinema, 2D/3D Animation, VR and AR, Gaming and VFX. VIEW 2017 will continue to focus on exploring the increasingly fluid boundary between real and digital worlds.

My masterclass was focused on: Demonstrating the effects of priming, how people can be susceptible to such suggestions and how to solve it with Design, our brain process and connective intelligentsia.


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Experience is Core

Design is a way of thinking, of determining people’s true, underlying needs, and then delivering products and services that help them. This is the starting about Design. The meaning of the concept.


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Social Psychology & Technological Innovation In a Business Method

According to Lewin (1948), a group can be defined as a totality based on interdependence. The common destiny, the goal, is both an expression and a product of this interdependence. Each group is characterized by peculiar, pliable dynamics.



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Collective Intelligentsia

Create a strategy or a re-evolution based on the fair, global and collaborative contribution of individuals. not a democracy from the bottom, but a common democracy.


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Visual Connexion

How my methodology works and why is it important to understand the potential of connective intelligence.